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Flash Technology - Value Pros and Cons |
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There are some undeniable benefits to well designed Flash Intros, Flash
Webpages and Flash Templates. Heavy emphasis is needed here on the words well
designed. Without strong esthetics and excellent code a Flash experience can be
very bad, and cost you visitors.
The current wisdom on Flash applications for webpages and templates is that
Flash should be used only if it fulfills a real need and purpose - and does so
without any extenuating problems. Deciding when and how to use Flash are the big
issues here.
A Flash designer can often accomplish this goal, but it takes real skill in
design and esthetics, as well as dedication to your particular project. This can
be very expensive.
Besides esthetic eloquence and consummate coding there are some very practical
necessities to be realized in the best Flash webpage:
Ease and speed of loading throughout the webpage - Few visitors will suffer
waiting for your wonderful technology to load, even if it's marvelous,
especially if it's the second time they have visited and your Flash effects were
not that marvelous. It becomes more of a burden than it's worth.
Allowing the visitor some control - You have to provide a "Skip Intro" button or
you will lose many visitors, especially if they don't have broadband, or it's a
slow internet day,etc. Surfers have been conditioned not to "waste" time on
faulty websites.
Ease of navigation - Do not obscure your webpage's navigation with problems like
"finding the link" or "chasing the link", or other poorly devised Flash effects.
Provide static HTML links - This will prevent the problems listed above. This
allows visitors to see and use the link to leave the Flash sequence. It also
allows search engine bots to index your pages.
Display a loading bar to show progress of the Flash load - This prevents visitor
discouragement at waiting and let's the visitor decide when to skip the flash
intro. These loading indicators can follow the theme of the page (e.g. A wine
glass being filled for a restaurant webpage).
Use the technology that least requires additional downloads and plugins for the
visitor - Most people, especially non-geeks, do not trust or have the patience
for extra downloads or time consuming plug-in information boxes.
MUTE button for music and sound effects - Many people prefer their own music or
silence to your music or sound effects. And they don't want the frustration of
having to decide when and how to turn it off. A well displayed "Sound OFF" or
"MUTE" button solves the problem."
Add keywords to meta tags and as plain text - Don't depend on just the keywords
in the HTML comments, make sure the spiders see your keywords.
Getting a well designed Flash website can be expensive - so while you are
shopping around don't forget Flash Templates. These are already designed Flash
webpages that only need to be modified to your personalized preferences. Flash
Templates already incorporate theme-based graphics, navigation system, motion
effects, music and sound effects. If you find a good Flash Template it could
save your hundreds to thousands of dollars on your design.
Flash Templates along with pre-designed Flas Intros are often used by designers
to save time and money on a projects. In fact there are a few Flash Templates
offered for FREE. One good example of a free Flash Template that you can demo is
found at Template Monster. Buying a Flash Template is also a possibility and the
prices are much better than a fully original design. Make sure that whatever
Flash Template you use it is fully validated in it's code and links.
Flash Templates can be modified easily to fit your website, so they are a good
value if you can find one that suits your market and company image. Flash
Templates that enhance your image must follow all the above rules as well as
having attractive pictures, movements and music.
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